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5.1.9 Merchandise offered by Reliance Digital. BCG Matrix to comprehend the merchandise portfolios of different organised retailers included in this study. Of the SBU’s position in that market or industry. The BCG Matrix, developed by the Boston Consulting Group, a leading management consulting firm, is the best known of these methods. 3.2.1 The Boston Consulting Group (BCG) Matrix. The BCG matrix is based on the classification of SBUs into “Question Marks”, “Stars” “Cash.
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